Advantages of Pay per Call Network
With the technological advancement, there has been a rise in the use of mobile phones and more than a billion smartphones are being used as of recent. Businesses are seeing more numbers of customers who are call initiated, with the convenience of click to call, and through the effort of mobile marketing. There is an estimate calls to business to reach 162 billion in 2019, a figure that is double of the figure observed in 2014. As the calls are on the rise, you can grow your business or marketing program performance with the use of pay per call. Learn more about Pay Per Call Networks at pay per call
. The following are some of the detailed benefits that come along with the use of pay per call.
The most efficient way to attract the mobile audience is through pay per call, as it maximizes on the valuable leads. Rather than sending the mobile customers to go with a form to a landing page, they can easily tap a button for a click to install to get in touch with the business. Most of the mobile searchers always recommend that there is a need to call a business from the search ad. More than ever, customers are purchasing over the phone, even in the digital age. When you drive phone calls actively, you will capture many things as you will connect to more of your mobile audience, and also benefit from a connection with real-time best lead. Phone calls as well have rates of conversion of 30-50%, which is compared to the minimum rate for the clicks which are at 1-2%.
Pay per call also helps in the quality control and protection from fraud. The marketers, especially those based on performance, are highly concerned with their lead quality, as a positive ROI depends on it. Click here to Read more about pay per call network
. With the addition of the phone calls to the market mix, there will be a quick increase in lead quality due to two main reasons.
First, the phone calls receive more natural high quality than the digital leads, as they have higher buyer intent. These people also tend to purchase frequently and spend more due to the benefit they get from individual assistance from shares representatives who alleviate concerns and answer questions. Secondly, with the use of pay per call, there is high-quality control as you will be able to ensure that only the calls you want are which you receive. It is not hard to set quality criteria and form filters to make sure that you are not wasting your resources on unnecessary junk calls.